How to Write a Blog Post | 6 Ways to Enhance Writing Skills

Good writing comes from the combination of skills, talent, and practice. You can work on all three aspects to create captivating and memorable blog posts. Of course, it’s a long journey of trial and error. You’ll have to notice what works or doesn’t work for your blog and audience. Fortunately, there are tips you can learn to go through this process faster. Here are a few ideas on how to write a blog post in a better way.

The Art of Blogging: 6 Best Practices for Crafting Audience Engaging Content

1. Plan Wisely before Writing a Blog Post

Good writing requires a lot of planning. Sure, talent and creative thinking are a big part of the writing process. Yet, creativity is not only about ‘being in the moment.’ All creative work, writing especially, requires preparation. Writing skills play just as important a role here as inspiration.

So, to create captivating posts each time, start with research and planning. See what topics are most popular and relevant today. Explore what else you can add to the conversation. Find an interesting angle to the theme. Maybe read similar articles and pick up the common data, notions, and conclusions.

Next, start planning your article. A good post must have a solid structure. It has to be easy to read and follow. Your main idea should shine and guide readers through the text. A text must also have clear subheadings and paragraph structure. Nothing too long or complex. Consider making a mobile-friendly text style. Such texts should be broken down into smaller sections for convenient reading on a small screen.

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2. Target your Audience before Writing an Article

To capture people’s attention, you should know who those people are. Hence, it’s best to look closely into who reads your blog and why. Who are your common readers? Can you create a precise portrait of your typical subscriber? You won’t progress much further without such important information.

So, start by researching your audience. See how they respond to various posts, topics, styles, and conversations. Where do they engage the most? Where do you have the most visits? When do they come to the blog? Every little bit of information matters. Incorporate all these answers into each post you make. Thus, each posting will draw the right attention of your audience.

Let’s say you are writing at https://writepaperfor.me/. Your audience is clearly all students. These are young people concerned with their grades and willing to find budget-friendly options to cope with homework. That’s what your focus should be, then! Help them have a reliable solution on a low budget. You can deliver the best results only by knowing what your readers need.

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3. Integrate Keywords And Other SEO Elements

SEO and keyword research is a long-term game plan. While it is necessary to write from the heart, you can’t ignore the importance of SEO for blogs in 2024.

There are tons of ways you can research relevant keywords for the topic. For example, you can target long-tail, commercial, short-tail, or highly competitive keywords to optimize your blog post. So, the best way is to either learn it properly or hire an SEO expert to do it for you.

Writing content that attracts traffic and wins human attention requires a balanced mix of your unique writing style with a bit of SEO optimization. Otherwise, it can be difficult to climb up the rankings on search engines.

4. Enhance your Skills by Writing from the Heart

It may sound like such a cliche. Yet, writing from the heart is what makes your posts real and interesting. You can never fool a reader. They can always pick where you’re being insecure or withholding something. Readers know and don’t forgive such weaknesses. So, your best chance to please readers is by putting your passion and truth on paper.

Write what feels right to you. Look for your passions, interests, and burning questions. Write about these things. Your writing voice will wake up to the topics that come from within. Don’t only focus on what (you think) people want to see. Write what you want to read. The right people will come to such posts.

Lastly, try writing just like you speak. Hence, don’t overthink it. Your posts should feel natural. Hence, you shouldn’t try to sound different from who you are. Allow words to pour easily onto the page. Such a writing style will also create a feeling of intimacy. It will feel like you’re having a conversation with a reader. Thus, it helps you build closer relationships with followers.

5. Edit your Blog Post later

Remember, write first, edit later. That’s a golden rule of any writing at any time. You should put on a page everything you feel is appropriate. Don’t limit or censor yourself. That’s what editing is for. However, once you’re done, it’s time to cut.

Your editing stage should be the harshest in the whole process. Here, you have to be your own critic. Read your text carefully. First, focus on the obvious mistakes such as repetition, grammar, punctuation, etc. These are easy to tackle. Moreover, plenty of apps online can do such work for you.

The second part of editing is somewhat harder, though. You should look for text imperfection in terms of style and flow. Thus, see where you have stumbled, lost the idea, or got taken in the wrong direction. Cut or re-write those pieces. Be honest with yourself.

Don’t let any mistakes or flaws clutter your blog. However, don’t be too harsh on yourself. You are still growing as a writer. Be harsh on your texts. It’s the right place to practice.

6. Include Relevant Visuals

Visual content is a must to increase the dwell time of the visitor on your blog post. Last year, in 2023, almost 52.2% of charts and 46.7% of stock photos were used in content creation projects.

There are several ways to create engaging graphics, videos, GIFs, and memes in the content as per the nature of your niche.

• The following are the criteria for choosing the best visuals for your blog post:
• Visuals must be highly relevant and professional.
• They should be coherent with the site’s theme and brand.
• They should evoke emotions in the readers and convey the right message.
• They should be small in size and load faster.
• You have to optimize them for different devices.

You can use a balanced mix of different types of visuals like infographics, diagrams, original photos, and videos according to the need.

7. Include A Call To Action Or CTA

Call to action, as the title suggests, is the action you want the reader to take after reading your blog post. It has just one purpose: to convert the reader or visitor into a buyer and grow the business.

According to your writing style or demand of the topic, you can include CTA in the blog post several times. Like at the end of the entire blog post, in a sidebar, or at the end of any relevant paragraph within the content.

These are the common types of call to action that people use in their content:

• Lead generation
• Social sharing buttons
• Newsletter subscription
• Fill out the form pop-up
• Event promotion
• Joining community
• Starting free trial
• Read more button

Depending on the purpose of the blog post, you can customize CTA for maximum results. For example, the CTA of a blog written to promote an online store would be different from the CTA of news blogs.

Wrapping up

Learning how to write a blog post is just a matter of passion and experience. You will find your voice, best writing style and people who can appreciate your input. Of course, it all takes time. Yet, such hard work will be worth it in the end. You’ll learn to express your thoughts and ideas while talking to your audience like an old friend. Such a style will always result in compelling texts and growing attention.