Asim registered the domain HighStuff.com in late 2005, to dive into web. At start, it was just a platform to provide a comprehensive index of handpicked and useful resources for the audience but along the journey it turned into a fruitful blog.

Asim, meanwhile built on his success with several other digital ventures alongside his webmaster colleagues. He has now stepped back from being a full time blogger and spends time teaching employable skills. HighStuff, on the other hand is managed by a dedicated team of writers and editors. They publish frequently about luxury living and how to enhance your lifestyle. Not to mention, riveting pieces on glamour, autos and personal finance.