How to Grow Your Business’s Instagram Following

In today’s age of digital marketing, social media is one of the most effective tools for promoting your business and gaining the attention of potential customers or clients.

Instagram is one of the best social platforms to grow your business on, as it relies on visuals that appeal to a large audience more than simple text.

It is also one of the most popular social media platforms. With over 500 million users browsing the app each day.

Keeping up to date with social media trends and using them to promote your business on Instagram is one of the best and fastest ways to grow your business.

Here are some tips for gaining followers for your business on Instagram.

Crate Your Grid

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The Instagram “grid” refers to photos that are posted to your Instagram feed. The overview of your profile is important in gaining the attention of potential followers, and research shows that having a coordinated or visually appealing grid is more likely to attract followers.

Think about what color or graphic design elements you’d like to utilize for your business or brand on social media, then stick to them throughout your posts.

Incorporate Video onto Your Feed

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Instagram “Reels,” or short videos that can appear alongside photos on Instagram, are a great way to reach a larger audience and visually showcase your brand in a way that you couldn’t with a still image.

Reels can be shared publicly onto the Explore page allowing the algorithm to bring them to new. Potentially interested users who would then be directed to your page.

Use Hashtags

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Using hashtags is a great way to promote your posts to Instagram users who might not be following you yet. Using niche hashtags that are specific to your business or products can help your posts from getting lost in a sea of similar pictures or ads from competitors.

For example, a company like Outdoor Solutions might use the hashtag “#LongRangeShootingSchool” instead of “#huntingschool,” as it is more specific to their business and would reach interested customers searching for their type of business.

Post at Peak Times

Look at your page analytics to determine when your followers (and potential followers, based on demographics) are most likely to be online.

Be sure you are posting during this time, to maximize engagement and potential shares to a larger audience. Apps like Later and Sprout Social allow you to schedule posts in advance. Making posting during peak hours easier than ever.

Use Geotags

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To boost local discovery, don’t forget to use Geotags. This means tagging each of your posts with a location – ideally. This should be the city you are located in. But you can get more specific and tag local events or businesses that you are involved with.

This will attract users from your area to your page, resulting in more followers, and more business growth.

As with any social platform, the best tip for gaining followers on Instagram is by posting consistently.

Although it might take some time to build up the following you want to see. These tips are a great place to start improving your Instagram game. With a little time and consistent posting, your follower count will increase in no time!