How to Grow Your Business’s Instagram Following

Published On: September 21, 2022Last Updated: July 18, 2023

In today’s age of digital marketing, social media is one of the most effective tools for promoting your business and gaining the attention of potential customers or clients.

Instagram is one of the best social platforms to grow your business on, as it relies on visuals that appeal to a large audience more than simple text.

It is also one of the most popular social media platforms. With over 500 million users browsing the app each day.

Keeping up to date with social media trends and using them to promote your business on Instagram is one of the best and fastest ways to grow your business.

Here are some tips for gaining followers for your business on Instagram.

Crate Your Grid

The Instagram “grid” refers to photos that are posted to your Instagram feed. The overview of your profile is important in gaining the attention of potential followers, and research shows that having a coordinated or visually appealing grid is more likely to attract followers.

Think about what color or graphic design elements you’d like to utilize for your business or brand on social media, then stick to them throughout your posts.

Incorporate Video onto Your Feed

Instagram “Reels,”

Instagram “Reels,” or short videos that can appear alongside photos on Instagram, are a great way to reach a larger audience and visually showcase your brand in a way that you couldn’t with a still image.

Reels can be shared publicly onto the Explore page allowing the algorithm to bring them to new. Potentially interested users who would then be directed to your page.

Use Hashtags


Using hashtags is a great way to promote your posts to Instagram users who might not be following you yet. Using niche hashtags that are specific to your business or products can help your posts from getting lost in a sea of similar pictures or ads from competitors.

For example, a company like Outdoor Solutions might use the hashtag “#LongRangeShootingSchool” instead of “#huntingschool,” as it is more specific to their business and would reach interested customers searching for their type of business.

Post at Peak Times

Look at your page analytics to determine when your followers (and potential followers, based on demographics) are most likely to be online.

Be sure you are posting during this time, to maximize engagement and potential shares to a larger audience. Apps like Later and Sprout Social allow you to schedule posts in advance. Making posting during peak hours easier than ever.

Use Geotags


To boost local discovery, don’t forget to use Geotags. This means tagging each of your posts with a location – ideally. This should be the city you are located in. But you can get more specific and tag local events or businesses that you are involved with.

This will attract users from your area to your page, resulting in more followers, and more business growth.

As with any social platform, the best tip for gaining followers on Instagram is by posting consistently.

Although it might take some time to build up the following you want to see. These tips are a great place to start improving your Instagram game. With a little time and consistent posting, your follower count will increase in no time!

Create Engaging Content

First, focus on capturing attention through visually appealing content. Use high-resolution images or videos that are well-composed and visually striking. Pay attention to lighting, colours, and composition to make your posts visually captivating.

Second, establish a strong connection with your audience through compelling captions. Craft captions that are relatable, entertaining, or informative, and encourage interaction. Tell stories, ask questions, or share valuable insights to engage your followers. Time is money, work on refurbished laptops but don’t delay.

Engage With Your Audience

Make it a priority to respond to comments on your posts. Show appreciation for positive feedback, answer questions, and address concerns. Engaging in meaningful conversations with your audience demonstrates that you value their input and creates a sense of community around your brand.

Additionally, actively seek out user-generated content related to your brand and engage with it by liking, commenting, or sharing. This encourages your audience to continue creating and sharing content about your business, fostering a sense of involvement and loyalty. Always boaot your business growth with the right marketing strategy.

Use Instagram Live

Instagram Live allows you to broadcast real-time videos to your followers. It provides an interactive and authentic way to connect with your audience. You can use Instagram Live to host Q&A sessions, product demonstrations, behind-the-scenes glimpses, interviews, or live events.

This feature enables direct communication with your audience as they can comment and ask questions in real-time, fostering a sense of immediacy and engagement. Promote your upcoming live sessions beforehand to generate anticipation and encourage your followers to tune in.


IGTV (Instagram TV) allows you to share longer-form videos with your audience. It’s ideal for showcasing tutorials, educational content, product reviews, interviews, or storytelling. IGTV videos can be up to 60 minutes long, providing an opportunity to dive deeper into topics or offer comprehensive content.

To make the most of IGTV, create visually appealing and well-edited videos that align with your brand’s style. Use eye-catching thumbnails, compelling titles, and relevant hashtags to increase discoverability.

Contests and Giveaways

Instagram contests typically involve encouraging users to participate by following specific rules or completing certain actions. To run a contest, determine the objective and choose a compelling prize that resonates with your target audience. Define the contest rules, such as liking a post, tagging friends, or sharing user-generated content with a branded hashtag.

Instagram giveaways involve randomly selecting winners to receive prizes, often as a gesture of appreciation or to celebrate milestones. Determine the giveaway prize and decide on the entry requirements.

About the Author: Danial Nasir

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