The sheer number of technology available to people today is simply amazing. Technology is offering more power to retrieve just about any type of information you want, while communicating in thousands of ways using a pocket-sized device. Inevitably, the future always holds something new, and you cannot wait and wonder what technological phenomenon is coming next.
If you are looking for a tech niche to start a business, any of these are pretty good places to start. If you are an entrepreneur, ponder on how you can leverage on these technologies and reach your target clients in new ways.
The Internet of Things
For years, the Internet of Things (IoT) has been on everybody’s list because it offers interoperability. In theory, IoT should connect all your devices together making them sync in a beautiful technological harmony. However, things are not yet at a point where they are in a usable manner that does not make users want to pull out their hair.
As an example, the smart home idea revolves around creating a smart hub that offers the home system owner various communication technologies. Several wireless technologies exist to serve the smart home requirements, including Wi-Fi, Z-Wave, Bluetooth and Zigbee.
Instead of creating a centralized hub, device manufacturers are likely going to focus on the interoperability between their products, something that will reduce the number of compatible devices.
Artificial Intelligence and Automation Everywhere
Many marketers will be glad to learn that automation is going to become an important part of today and the near future, with advanced tech that enables human-exclusive tasks to be automated. There is a possibility that white-collar job numbers will skyrocket, as others disappear altogether. In combination with machine learning, automation is going to improve and create another major industrial revolution.
Machine learning has developed in big leaps during the past few years, and is even coming together to enhance and assist the core search engine algorithm used at Google. Machine learning updates will increase across the board, and any consumer application will be involved in order to offer better recommendations of products based on a client’s purchase history to improve user experience. Gradually, machine learning will become a “new normal,” and people will accept this artificial intelligence as a part of every type of technology.
Physical and Digital Integration
Navigation services are to get more specific. For example, a store’s app will use loggerfactory technology to direct you to the particular aisle to find what you need. This is “augmented reality” that allows virtual objects and information to be displayed atop the physical world, and it is making its way to phones. Image search results on search engines are already enhanced, allowing customers to point their cameras at specific products and search for information based on what the lens captures.
In 2016, Pokémon Go showed the business world that there is a large market for augmented reality games. While it is hard to predict the next “in” game that gets the world excited, it will not be a surprise if it borrows a leaf from Pokémon Go.
Everything on Demand
Products like Uber are now used by people to get anything they want on demand using phone apps. You should watch this development closely as apps offering people food deliveries, rides and places to stay for a night increase.
Making predictions about the tech industry is an exercise in futility. However, it still pays to forecast what is coming next so you can prepare a marketing strategy accordingly. There are many tech trends you should be watching that are likely to change the world, but these are the top five you should have an eye on.